Tag: facebook

Advertising on its way to Facebook Messenger

If you enjoy being able to use Facebook Messenger without seeing endless advertisements, then prepare to be disappointed. It appears that those days are numbered, since the social networking giant has announced its plans to make the service ad-supported. Though the move will likely prove unpopular with regular users, it marks an interesting turn in […]

Understand how to measure social media ROI

Well, you created a business page for Facebook, you patted yourself on the back, kicked up your feet and waited for the flood of new business to come in. How’d that work out for you? Probably not so well. But this doesn’t mean you should give up and turn your back on social media. This […]

The dos and don’ts of social media networking

When it comes to social media, there are unspoken rules that must be followed in the business world. If you break them, it could damage your reputation and turn off customers. On the flip side, there are also strategies that can help you grow your network and build brand awareness. That’s why we’ve compiled a […]

Why your Facebook page likes have dropped

Understanding the success of Facebook marketing efforts can quickly become complicated but, if there is one figure that’s critical to monitor on a regular basis, it’s the count of users who have liked your company’s page. This number helps you understand how far your messages are spreading, and what return you’re likely getting on your […]

How to make the most of hashtags

There was a time when social media platforms were hashtag-free. But the reality in today’s online world is that hashtags are one of the most prominent tools used in social media. And with more businesses than ever engaging in social media to stay competitive, let’s take a look at how different social media sites make […]

4 ways to create engaging Facebook posts

For businesses who have a Facebook page, figuring out what to post can be tough. Your fans have ‘liked’ your page hoping to find out more about your business and products. After a while when all post ideas are exhausted, however, your page will most likely be outdated. And when you post again, there’s a […]

Finally, a social media strategy that works

The social media app using cats for privacy

Long gone are the days when the only photos you would see on your Facebook page were snaps of weddings, holidays and the like. Now, alongside countless selfies in unremarkable situations and obligatory dish-pics of restaurant foods, we are blessed with the meme. Among the most popular memes are photos of cats in odd positions […]

Coming soon: Facebook at Work

For many business owners, Facebook is both a blessing and a curse. While it is a great way to connect with customers, it can also be a major distraction for employees. Let’s face it, Facebook is here to stay, so there’s no getting round that, but there could be a way of stopping the social […]

Like-gating to be closed on Facebook

Change is a constant process with Facebook and most of the time it’s for the better. Earlier this year, the social media company announced some pretty big changes to the Graph algorithm that powers search results. One of the more important changes companies with Facebook Pages need to know about centers around the way Likes […]