More to social media value than meets the eye

When it comes to social media, figuring just what, if any, value it offers your business can be complicated. There is no exact science when it comes to figuring it out and even experts disagree as to just what is and is not important when measuring the value of your company’s social media. The reality […]

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How to increase employee productivity

An unfocused staff is a recipe for a lack of productivity. And with distractions like social media, broken equipment and technology, and employees who’d rather spend their day chatting than doing their job, it may seem impossible to get your team to produce the results you desire. So what’s a business owner to do? Here […]

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What is A/B testing?

Testing is an integral part of any project. It usually happens near the end of the development cycle and is important in helping businesses figure out what works best and what customers will react best to. One of the more common tests used by companies the world over is the A/B test. While invariably useful, […]

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