Twitter, the microblogging service used by CNN, Oprah and none other than President Obama seems to have taken the world by storm, and is fast becoming an indispensable tool for many small and midsized businesses as well
Twitter allows company owners to share short “tweets” or posts a maximum of 140 characters each to give quick, live updates to “followers” on the Twitter service. A few days ago, the Wallstreet Journal published an interesting article on how Twitter has become a life saver for many business owners in a crisis. One company used the service to update customers when their website went down because of a hacker. Another study from Warrillow, a consulting firm, says that small businesses are also using the service to search for deals and promotions online. In fact, according to the company, they use the service a whopping 7 times more than other social networks.
It’s interesting to learn the many ways that businesses are using services such as Twitter to their advantage. How about your business? Are you using it as well? Let us know!