In 2009, IT experts predict more malware and other attacks on company networks coming from mobile devices, social networks, and faster Internet connections, among other trends. IT experts predict a substantial uptick this year in the number of small businesses using smart phones — as well as flash drives, social networks, and faster Internet connections. While that might make employees more productive, it also increases the security risks a small business faces. Read more at Inc Technology…
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Whether the economy is up or down, no matter what is happening in the world, most small business owner’s work hard anyway. It’s never been easy to start a business, nurture its growth and succeed in any line of business. It’s competitive, more so in some industries than others, but every butcher, baker, candlestick maker or software developer started the same way – small. There are an astronomical number of variables that are involved in any business success, certainly, but there are also some truisms that seem to apply always and everywhere. The primary ingredient in success, of course, is not genius, creativity, a college education or a lot of working capital. The key is persistence, pure and simple. Read more at SB Informer…
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We all want to minimize costs – both planned and unexpected – but not at the expense of keeping systems and essential equipment running smoothly. Small businesses without an IT department often wait until something breaks to call in an expert for help, or simply rely on the most techy person in the office to take care of the computers in addition to his regular duties. Read more at SB Informer…
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Online fax services are becoming extremely popular with business owners. There are several reasons why Internet or online faxing has found favor with the business sector. Mainly because it’s easy, fast, available 24/7, truly mobile and perhaps most of all, online faxing is very convenient to use. No wonder, Internet fax providers like MyFax have reported they’re getting over 15,000 new costumers signing up each month. Many companies, large and small, are switching over to this new way of faxing; while others are adding an online fax service to compliment their traditional office fax machine. Read more at SB Informer…
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Brand building is indeed a journey. Branding is all about how your product or service is perceived by customers and potential customers. A brand marketer attempts to manipulate brand awareness by associating traits they would like consumers to associate with the brand. Building a brand has everything to do with capturing the hearts and minds of consumers. Building a brand is much more than just promoting an image. A brand incorporates and conveys the values and traits that a company wants associated with their product or service. It sounds like building a brand is a simple task, but the marketers must do more than just create a brand image. The magnitude of branding encompasses all aspects of a product. With this in mind, we’ve put together a guide for marketers on the journey of brand building… Read more at SB Informer…
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