Best Options for CRM Software in 2016

As the saying goes, “absence makes the heart grow fonder.” If oceans were to separate you from your loved ones, what would you do? Would you communicate as much as you used to? Would you still check in from time to time? Now, apply this sentiment to your business; what would happen if communication with […]

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Risks financial firms face

TTP’s stands for threats and tactics, techniques and procedures, the number of which has been gradually increasing since 2015. The financial services sector has long been the target for cyber criminals, where they apply a myriad of techniques ranging from social-engineering to credential-stealing malware. This means the time for security professionals to boost cyber situational […]

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Stand out from the pack on social media

Still struggling with social media marketing? Have you started posting updates more regularly and developed a consistent brand voice, yet still have barely any results to show for it? Well, there could be many reasons for your lack of progress in social media, but there is one common “content trap” that could be the source. […]

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What is A/B testing?

Testing is an integral part of any project. It usually happens near the end of the development cycle and is important in helping businesses figure out what works best and what customers will react best to. One of the more common tests used by companies the world over is the A/B test. While invariably useful, […]

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