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Understand how to measure social media ROI

Understand how to measure social media ROI

Well, you created a business page for Facebook, you patted yourself on the back, kicked up your feet and waited for the flood of new business to come in. How’d that work out for you? Probably not so well. But this doesn’t mean you should give up and turn your back on social media.

A successful BCP has these attributes

A successful BCP has these attributes

Whether you’re a small business owner or managing a medium-sized company, you must have a business continuity plan (BCP) to safeguard your business against disasters. But developing a BCP that’s capable of putting your company back on its feet fast is equally as important as having one in the first place.

The dos and don’ts of social media networking

The dos and don’ts of social media networking

When it comes to social media, there are unspoken rules that must be followed in the business world. If you break them, it could damage your reputation and turn off customers. On the flip side, there are also strategies that can help you grow your network and build brand awareness.

Android users get WhatsApp voice calling

Android users get WhatsApp voice calling

WhatsApp fans rejoice – the instant messaging giant has finally released a long-awaited update that enables free internet-based calls, powered by the Voice over Internet Protocol (VoIP) platform. At least, it does for Android users – following a slow invite-only release program, the update is now available to all WhatsApp users on Android devices.

5 habits that are productivity killers

5 habits that are productivity killers

In today’s world of ever-changing technology, information overload and endless to do lists, it can seem hard to keep up. Wouldn’t it be great if there was a way to just get more done? While there’ll likely always be tasks to accomplish and something to do, there are certainly things you can change to boost productivity.

How to retain customers with email marketing

How to retain customers with email marketing

As a small business owner you’ve gone through the painstaking effort of making your products or services known to potential clients. Once you’ve managed to close the deal, the next step is to plan how to get repeat business from those clients. You can do just that by using email marketing to retain clients for longer, and build profits over an extended timeline.