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October 2nd, 2014

Security_Sep29_CIt's probably safe to say that the security of your networks and systems is something you are concerned about. In truth, the majority of businesses do have security measures in place. The question you therefore need to ask yourself is if the measures you have implemented are sufficient enough. To help answer that question, here are five common security flaws business owners should be aware of.

1. Open wireless networks

Wireless networks are one of the most common ways businesses allow their employees to get online. With one main Internet line and a couple of wireless routers, you can theoretically have the whole office online. This method of connecting does save money, but there is an inherent security risk with this and that is an unsecure network.

Contrary to popular belief, simply plugging in a wireless router and creating a basic network won't mean you are secure. If you don't set a password on your routers, then anyone within range can connect. Hackers and criminal organizations are known to look for, and then target these networks. With fairly simple tools and a bit of know-how, they can start capturing data that goes in and out of the network, and even attacking the network and computers attached. In other words, unprotected networks are basically open invitations to hackers.

Therefore, you should take steps to ensure that all wireless networks in the office are secured with passwords that are not easy to guess. For example, many Internet Service Providers who install hardware when setting up networks will often just use the company's main phone number as the password to the router. This is too easy to work out, so changing to a password that is a lot more difficult to guess is makes sense.

2. Email is not secure

Admittedly, most companies who have implemented a new email system in the past couple of years will likely be fairly secure. This is especially true if they use cloud-based options, or well-known email systems like Exchange which offer enhanced security and scanning, while using modern email transition methods.

The businesses at risk are those using older systems like POP, or systems that don't encrypt passwords (what are known as 'clear passwords'). If your system doesn't encrypt information like this, anyone with the right tools and a bit of knowledge can capture login information and potentially compromise your systems and data.

If you are using older email systems, it is advisable to upgrade to newer ones, especially if they don't encrypt important information.

3. Mobile devices that aren't secure enough

Mobile devices, like tablets and smartphones, are being used more than ever before in business, and do offer a great way to stay connected and productive while out of the office. The issue with this however is that if you use your tablet or phone to connect to office systems, and don't have security measures in place, you could find networks compromised.

For example, if you have linked your work email to your tablet, but don't have a screen lock enabled and you lose your device anyone who picks it up will have access to your email and potentially sensitive information.

The same goes if you accidentally install a fake app with malware on it. You could find your systems infected. Therefore, you should take steps to ensure that your device is locked with at least a passcode, and you have anti-virus and malware scanners installed and running on a regular basis.

4. Anti-virus scanners that aren't maintained

These days, it is essential that you have anti-virus, malware, and spyware scanners installed on all machines and devices in your company and that you take the time to configure these properly. It could be that scans are scheduled during business hours, or they just aren't updated. If you install these solutions onto your systems, and they start to scan during work time, most employees will just turn the scanner off thus leaving systems wide-open.

The same goes for not properly ensuring that these systems are updated. Updates are important for scanners, because they implement new virus databases that contain newly discovered malware and viruses, and fixes for them.

Therefore, scanners need to be properly installed and maintained if they are going to even stand a chance of keeping systems secure.

5. Lack of firewalls

A firewall is a networking security tool that can be configured to block certain types of network access and data from leaving the network or being accessed from outside of the network. A properly configured firewall is necessary for network security, and while many modems include this, it's often not robust enough for business use.

What you need instead is a firewall that covers the whole network at the point where data enters and exits (usually before the routers). These are business-centric tools that should be installed by an IT partner like us, in order for them to be most effective.

How do I ensure proper business security?

The absolute best way a business can ensure that their systems and networks are secure is to work with an IT partner like us. Our managed services can help ensure that you have proper security measures in place and the systems are set up and managed properly. Tech peace of mind means the focus can be on creating a successful company instead. Contact us today to learn more.
Published with permission from TechAdvisory.org. Source.

Topic Security
October 2nd, 2014

Hardware_Sep29_CChances are good that if you look down at your keyboard, or at your monitor, or even at your most used mobile device, one of them will be a little dusty and grimy. It really is inevitable that your computer or devices will get dirty and therefore it's important that you take steps to keep them clean. But do you know how to go about cleaning your devices?

Cleaning desktop monitors

The monitor on your desktop is what many people spend the majority of their days in the office looking at. A clean monitor makes it easier to see your desktop more clearly. The best way to clean your monitor is to turn it off first, then take a microfiber cloth (these can be purchased at many optical stores as well as computer stores) and gently rub in a circular motion.

If there are still spots, then dip the cloth in a tiny bit of water - don't spray the water onto the screen - and try cleaning again. It is important that you don't press hard on the screen, as this could damage your monitor's pixels. Also, it is not a good idea to use paper-based products like paper towel or tissue, as they will not only leave residue, but may actually scratch the monitor slightly.

Cleaning mobile screens

Mobile and other touch screens usually will get your fingerprints all over them, making it harder to see what you are looking at. The best way to clean these screens is with a microfiber cloth. For tougher to remove spots you can dip the cloth into a small amount of water and then gently wipe the screen. Don't splash water onto it before cleaning, as water could get inside the device, which will likely void the warranty while potentially ruin internal components.

Some people suggest rubbing alcohol to remove fingerprints and disinfect the device. While this will be ok for some screens, many manufacturers recommend against it because the alcohol can eat away at the protective film on some devices.

If you notice that there is a lot of dust or gunk on the edges of your screen, or even in cracks, you may need to take the device into a mobile shop for further cleaning. Do not open the device yourself as this could void the warranty.

Cleaning your keyboard

Our fingers are touching keyboards almost all day, and after a while you will notice that your keyboard gets a bit grungy, with debris and dirt even between the keys. Before you do start cleaning, be sure to unplug the keyboard, or turn it off if it is wireless. To clean the upper parts of the keys - where your fingers strike the keys - try dipping cotton swabs into rubbing alcohol and then cleaning the keys with a gentle rub.

To clean between keys you will need compressed air which can be purchased at most office supply and computer stores. Spraying in between keys should be enough to get rid of most of the dust and grit.

Cleaning your mouse

Like the keyboard, the mouse can get quite dirty too, with grime from your fingers and dust in general. The best way to clean a mouse is to first unplug it and then use cotton swabs dipped in rubbing alcohol to gently clean it. You should not need to open your mouse and most models are designed to not be opened by users.

Cleaning your laptop's body

If your laptop's body is dirty the most effective way to clean it is to turn it off, unplug it, and clean it with cotton swabs dipped in rubbing alcohol. Some online articles recommend using a Mr Clean Magic Eraser, or similar cleaning tool. While this does work, it acts in the same way as super fine sandpaper, so you have to be careful that you do not end up actually lightly scratching the body.

Cleaning your computer tower

Some people may want to clean their desktop computer's tower. While this is doable by taking a slightly damp microfiber cloth and wiping down the front and side of your tower, we strongly recommend avoiding the back, and certain areas of the front, as there are ports and components that could be easily damaged.

As always, be sure to disconnect the power source and all wires before cleaning, as any water damage could ruin your computer.

Cleaning the inside of your computer

Dust will eventually get into the inside of your computer and could clog up cooling fans, causing them to stop working properly. This can potentially lead to other components overheating. The internal components of your computer are extremely fragile and need to be handled with great care. Do not take the case off of your computer as this usually voids your warranty.

For all of your computer needs our technicians are here to help.

Published with permission from TechAdvisory.org. Source.

Topic Hardware
October 1st, 2014

BCP_Sep29_CThe vast majority of business owners are well aware of the fact that disaster can strike at any time. As a result most do take steps to prevent this from happening or at least limiting the potential impact. However, there is always a chance that these plans don't work. To help prevent this from happening to your business, it might be a good idea to know about the common ways continuity plans do fail.

There are many ways a business continuity or backup and recovery plan may fail, but if you know about the most common reasons then you can better plan to overcome these obstacles, which in turn will give you a better chance of surviving a disaster.

1. Not customizing a plan

Some companies take a plan that was developed for another organization and copy it word-for-word. While the general plan will often follow the same structure throughout most organizations, each business is different so what may work for one, won't necessarily work for another. When a disaster happens, you could find that elements of the plan are simply not working, resulting in recovery delays or worse. Therefore, you should take steps to ensure that the plan you adopt works for your organization.

It is also essential to customize a plan to respond to different departments or roles within an organization. While an overarching business continuity plan is great, you are going to need to tailor it for each department. For example, systems recovery order may be different for marketing when compared with finance. If you keep the plan the same for all roles, you could face ineffective recovery or confusion as to what is needed, ultimately leading to a loss of business.

2. Action plans that contain too much information

One common failing of business continuity plans is that they contain too much information in key parts of the plan. This is largely because many companies make the mistake of keeping the whole plan in one long document or binder. While this makes finding the plan easier, it makes actually enacting it far more difficult. During a disaster, you don't want your staff and key members flipping through pages and pages of useless information in order to figure out what they should be doing. This could actually end up exacerbating the problem.

Instead, try keeping action plans - what needs to be done during an emergency - separate from the overall plan. This could mean keeping individual plans in a separate document in the same folder, or a separate binder that is kept beside the total plan. Doing this will speed up action time, making it far easier for people to do their jobs when they need to.

3. Failing to properly define the scope

The scope of the plan, or who it pertains to, is important to define. Does the plan you are developing cover the whole organization, or just specific departments? If you fail to properly define who the plan is for, and what it covers there could be confusion when it comes to actually enacting it.

While you or some managers may have the scope defined in your heads, there is always a chance that you may not be there when disaster strikes, and therefore applying the plan effectively will likely not happen. What you need to do is properly define the scope within the plan, and ensure that all parties are aware of it.

4. Having an unclear or unfinished plan

Continuity plans need to be clear, easy to follow, and most of all cover as much as possible. If your plan is not laid out in a logical and clear manner, or written in simple and easy to understand language, there is an increased chance that it will fail. You should therefore ensure that all those who have access to the plan can follow it after the first read through, and find the information they need quickly and easily.

Beyond this, you should also make sure that all instructions and strategies are complete. For example, if you have an evacuation plan, make sure it states who evacuates to where and what should be done once people reach those points. The goal here is to establish as strong a plan as possible, which will further enhance the chances that your business will recover successfully from a disaster.

5. Failing to test, update, and test again

Even the most comprehensive and articulate plan needs to be tested on a regular basis. Failure to do so could result in once adequate plans not offering the coverage needed today. To avoid this, you should aim to test your plan on a regular basis - at least twice a year.

From these tests you should take note of potential bottlenecks and failures and take steps in order to patch these up. Beyond this, if you implement new systems, or change existing ones, revisit your plan and update it to cover these amendments and retest the plan again.

If you are worried about your continuity planning, or would like help implementing a plan and supporting systems, contact us today.

Published with permission from TechAdvisory.org. Source.

September 25th, 2014

AndroidPhone_Sep22_CIn any operating system, the folder is among the most important features. It allows users to store and access similar data, and when it comes to mobile operating systems like Android, folders can be used to help manage apps. What you may not know about when it comes to folders on Android however is how to create and manage them.

Creating folders

On most devices, when you install a new app the icon will be automatically added to your home screen, or onto a screen where there is space. While this is useful, many of us have a large number of apps installed, and it can be a bit of a chore actually finding the icon you are looking for.

The easiest solution is to group icons together into a folder. This can be done by:

  1. Pressing and holding on an app on your device's home screen.
  2. Dragging it over another app and letting go.
You should see both of the icons moved into a circle and kind of hovering over each other. This indicates they are now in a folder. It is important to note that these folders only appear on your home screen. If you combine say Facebook, Twitter, and LinkedIn apps into a folder on your home screen, they will not be put into a folder in your app drawer.

Naming folders

When you create new folders, you will notice that there is no text below the icon as there is with other icons. This is because you need to name the folder, which can be done by:
  1. Tapping on the newly created folder.
  2. Tapping on Unnamed Folder in the pop-up window.
  3. Naming the folder.
  4. Pressing Done at the bottom of the keyboard.
The name you assign to the folder will show up under each icon on your home screen. If you are going to use different folders, it is a good idea to pick names related to the apps they contain. For example, if you put all of your email apps in one folder, call the folder 'Email'. This will make your apps easier to find.

Adding/removing apps from folders

You can easily add apps to folders by either dragging them from the home screen over to the folder and letting go, or:
  1. Opening your device's app drawer (usually indicated by a number of squares).
  2. Finding the app you would like to put into a folder.
  3. Pressing on it, and holding your finger down until the home screen pops up.
  4. Dragging it over the folder you would like it to be placed in.
  5. Letting go.
If done right, the app's icon should be automatically dropped into the folder. You can also remove apps from folders by tapping on the folder where the app is, pressing on the app, then dragging it up to Remove, which should appear at the top of the screen. This will remove it from the home screen, but will not uninstall the app. You can also tap on the app and move it out of the folder to an empty place on the home screen.

Moving folders

You can move a folder's location the same way you do so with an app: Tap and hold on the folder until the screen changes slightly and drag it to where you would like it to be. On newer versions of Android, the apps should all move to make room for the folder.

Deleting folders

Finally, you can delete a folder by either dragging all of the apps out of the folder, or pressing and holding on the folder until the screen changes and dragging it up to Remove. This will remove the folder and all the stored app icons, but it won't delete the apps.

If you have any questions about using an Android device, contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

September 24th, 2014

SocialMedia_Sep22_CAs a business owner, chances are high that you are aware of social media and even have your business established on one or more services. While this is a great start, many businesses often struggle with how exactly they should be using social media to their advantage. If this sounds like you, here are three common ways your business can effectively use social media.

1. To be a resource for existing and potential clients

This approach is by far the most popular used by businesses of all sizes. The main idea here is that social media is used as essentially a two-way street where you can pass information about the company, products, and industry to your followers. In turn, they interact with the content and eventually start to turn to your profile and page when they are looking for information.

One of the best ways to be successful with this approach is to provide your followers with information about the company, facts, tips about your products and industry, and links to other relevant content.

By sharing content, users will generally interact with it more and begin to see your company as a reliable source of information. This often translates into enhanced brand awareness and potentially sales.

The downside with this approach however, is that it can be time consuming to constantly develop new content. Most companies eventually reach a point where what they produce and share is pretty much the same, and overall payoffs begin to decrease. One way around this is to work with professionals to come up with dynamic and different content.

2. To provide customer service/support

These days, when someone has a problem with a company's services or products, the first port of call for complaints is often social media, largely because it's the most convenient place to vent where you can get instant reactions.

It therefore makes sense to create support or customer service presence on these channels. Some companies have even taken to launching support-centric profiles, where customers can contact them about anything, from complaints to questions, and receive a personal answer. For many companies this is ideal because it eliminates the hassle of customers having to call a support line and dealing with automated machines.

This approach can prove useful for businesses because it often makes it easier to reach out to disgruntled customers and track overall brand satisfaction. The downside is that you will need someone monitoring services 24/7, and to respond in a timely manner which may be tough to do for many smaller businesses.

3. To sell something

There are an increasing number of businesses who have launched social media profiles with the intent of selling a product or service. The actual sales may not take place through social media but the information on these profiles and platforms channels potential customers to an online store or to contact a company directly. Social media's instantaneous nature makes for a tempting platform, especially when you tie in different advertising features and include content like coupons, and discounts.

While this hard sales line can be appealing to businesses, many users are seemingly put off of companies with profiles that only focus on selling via their platforms. The whole idea of social networking is that it is 'social'; this means real interactions with real people. Profiles dedicated only to trying to sell something will, more often than not, simply be ignored.

What's the ideal use?

One of the best approaches for small to medium businesses is to actually use a combined approach. Most people know that ultimately, businesses with a presence on social media are marketing something, but focusing solely on this could turn customers off.

A successful split that many experts have touted is the 70-20-10 rule. This rule states that you should make 70% of your content and profile focused on relevant information to your audience. 20% of content should be content from other people and 10% of content should be related to selling your products or services e.g., promotional.

If you want to use social media for support as well, it is a good idea to create a separate profile dedicated just to this end. If complaints are lodged or noticed using your main account, direct them towards the support account.

As always, if you are looking for help with your social media strategy, contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
September 19th, 2014

Security_Sep15_CMany businesses are turning to the cloud in an attempt to avoid data breaches, which are growing in number as well as intensity. Still, what some businesses might not be aware of is the fact that there are certain parts of the cloud that point to an increased data breach risk. However, this doesn’t have to end in a mess as there are measures you can take to prevent a cloud-and-data security breach.

The cloud opens up some great tech advancements for businesses and is here to stay. However, as with all tech developments, you need to also be aware of any vulnerabilities and security issues as they change and develop at the same time too. If you use the cloud and want to proactively prevent cloud-and-data security breaches then here are five tips to follow:

  1. Know your cloud apps: Get a comprehensive view of the business readiness of apps and which ones render you more or less prone to a breach. Ask yourself these questions: Does an app encrypt data stored on the service? Does it separate your data from that of others so that your data is not exposed when another tenant has a breach? The idea here is to know exactly what each cloud service employed offers and how your company uses them.
  2. Migrate users to high-quality apps: Cloud-switching costs are low, which means that you can always change and choose apps that best suit your needs. If you find ones that don’t fit your criteria, take the time to talk to your vendor or switch; now more than ever you have choices, and the discovery process in step one will help you find out what these are.
  3. Find out where your data is going: Take a look at your data in the cloud. Review uploads, downloads, and data at rest in apps to get a handle on whether you have potential personally-identifiable information (PII), or whether you simply have unencrypted confidential data in or moving to cloud apps. You wouldn’t want cloud-and-data breaches with this critical data.
  4. Look at user activities: It’s important to understand not only what apps you use but also your data in the context of user activity. Ask yourself: From which apps are people sharing content? According to tech news source, VentureBeat, one-fifth of the apps they tracked enable sharing, and these aren’t just cloud storage apps, but range from customer-relationship management to finance and business intelligence. Knowing who’s sharing what and with whom will help you to understand what policies to best employ.
  5. Mitigate risk through granular policy: Start with your business-critical apps and enforce policies that matter to your organization in the context of a breach. For example, block the upload of information covered by certain privacy acts, block the download of PII from HR apps, or temporarily block access to vulnerable apps.
The key to preventing a cloud-and-data security breach lies in careful attention to your cloud applications and user activity. Analyzing your apps and looking into user activities might be time consuming, but the minimization of cloud-and-data security breaches makes this task worthwhile. Looking to learn more about today’s security? Contact us and let us manage and minimize your risks.
Published with permission from TechAdvisory.org. Source.

Topic Security
September 18th, 2014

Productivity_Sep15_CRegardless of the role you fulfill in your company, you likely use technology for nearly everything you do. From mobile devices to computers and servers, technology has become incredibly important. We rely on technology so much so should our systems go awry many of us would be at a loss as to what to do.

What to do when your systems stop working

Often, our first reaction when our technology or systems stop working is to either panic, or get angry. Once we are over this, we often feel desperate to get the problem fixed but may be at a loss as to what to do.

When technology does breakdown, here are some recommended steps you should take:

  • In the words of Douglas Adams, "Don't Panic!" - One of the more popular quotes from the immensely successful Hitchhiker's Guide to the Galaxy is "don't panic". This rings true for the vast majority of tech problems. While you may feel like you are facing a big issue at the time, most systems can be fully recovered. This is especially true if you have backup solutions in place.
  • Note what you were doing before the problem occurred - This is an important step, as when something does go wrong, one of the first things tech support will ask you is what you were doing before the problem occurred. The more information that you can give them, the more likely they will be able to solve the problem faster.
  • Ask your colleagues if they are having the same problems - Because so many business systems are networked together, many techs will want to see if problems are localized to your computer or are network wide. Armed with this information, it is far easier to work out the most effective solution.
  • Try turning it off and on again - When faced with many tech problems, you will be asked to turn the system - be it your computer, an app, server, etc. - off and on again. Sometimes the fault lies in the software or short-term memory (RAM) of systems, and turning the system off and on again is enough to fix this.
  • Google it - If an issue persists and it is related to the software on your computer, or a website, try searching the Internet for an answer. If the page doesn't load, you then know the problem is related to the Internet connection. Should the problem be with a cloud service, checking the provider's website or social media feeds is useful to check for post status updates of their systems.
  • Don't rush into a supposed fix - It can be tempting to try out the first supposed fix you come across or someone suggests. The problem is, some 'fixes' can actually end up harming a system even more. For example, you may find suggested fix for a phone that has been dropped into water that says to take the device apart and dry it with a blow dryer. This will damage components, and also void your warranty, which could make the issue even more expensive to deal with. Instead, you should seek the advice of an expert like us.
  • Don't overreact - Have you ever felt so frustrated you have wanted to reach out and smack your computer? While this may make you feel better on one level the reality is that you could make a bad situation worse. When faced with any tech troubles it is best to walk away for a short time so that you can deal with the situation in a calm and collected way.
  • Call your IT partner or IT helpdesk - If the system doesn't work after restarting we strongly recommend stopping there and reaching out to your IT helpdesk or an IT partner like us. We have the experience to investigate the problem, and we can usually come up with an answer and hopefully a fix in a short amount of time.

Preventative steps you should take

While it is inevitable that systems will eventually breakdown, it doesn't mean we are powerless to prevent this from happening, or at least minimizing the potential fallout. One of the easiest preventative measures you can take is to try and take care of your devices and systems. This includes being careful to not physically damage them, while also being sure to watch what you install on your systems, and implementing security standards.

We also strongly recommend working with an IT partner like us. We can help manage your systems and implement measures to keep them working long into the future. Beyond that, we can help monitor systems so that should something start to go wrong, we can begin to implement a fix even before you notice it. And, if something should break down, we can either fix it ourselves or recommend an expert who will be able to help.

Looking for help keeping your systems running and employees productive? Contact us today to learn more about our services and how they are designed to help.

Published with permission from TechAdvisory.org. Source.

Topic Productivity
September 17th, 2014

BusinessValue_Sep15_CThere is a good chance that your business is constantly looking for new clients. One of the most effective ways in which you can enhance your customers base is to have a strong Internet presence. It used to be that a website was enough, but now you need to have a full and active online presence. One of the best ways to achieve this is via content marketing. The challenge then is ensuring your efforts are successful.

What are the benefits of content marketing?

Before looking into ways you can implement content marketing that works, it is a good idea to look at the benefits of this type of marketing for businesses. One of the biggest pluses is that it boosts online engagement between you and your customers. If a customer sees that you are producing quality content that appeals to them, they will be more likely to interact and consider you when they need your products or services.

The other major advantage of a good content marketing strategy is that it helps show search engines like Google that your website and online presence are active. Because of the way search engines work, more active sites are usually ranked higher in results. If your website and overall Internet presence is seen to be active on a regular basis, you could possibly reach the first page of search results, which can lead to a boost in site visits, inquiries, and even sales.

If you have been considering implementing a content marketing campaign, or are looking to improve your existing efforts, the following four tips could help.

1. Always have a goal

The main thrust of many successful content marketing initiatives is that they tell a story. As with any narrative there needs to be an ending and in the case of content marketing this endpoint is a goal - something you want the reader to do. What do you want to achieve? Do you want customers to call? Do you want them to learn how to use your product?

By working backwards, you can then determine the right voice to use and best way to reach those customers who are most likely to react positively to the content. This also makes it easier for you to separate your campaigns and even launch multiple strategies at the same time.

Beyond this, having a goal can really help you narrow down the type of content you need to create. If for example, you know what customers you want to attract and how you want them to ultimately act, you can create content that is more appealing to them.

2. ABT

One of the most popular sayings amongst content marketers is to, "Always Be Testing (ABT)". When developing content you should be striving to test your content. Consider if certain images work better than others, as well as headlines, layouts, and content types, etc.

This could be as simple as developing three different social media posts and testing them with different market segments, or locations. You can then take what you have learnt from the tests and apply this to future posts.

The same can be said for more advanced content like blog posts or white papers. If you create different versions and layouts, and track the general downloads and interaction with the content, you can usually figure out how various people are reacting in different ways to a variety of content.

It is important to note here that content marketing is not a quick payoff style of marketing. You need to invest time, money, and effort into this and be willing to always be tweaking content. It takes time to pay off, but the time invested in testing what works and what doesn't work will help you develop better, more useful content.

3. Share and share alike

Creating content and just putting it on existing sites or sharing it with existing clients is not the most efficient way of making your content marketing show returns. Combine this with the fact that you will likely be using platforms like social media which are constantly changing and adding new content, and there is a good chance your content won't even be seen.

What you should aim to do is to share the content as much as possible. Share it on all of your social media platforms, link to it on your site, add it to emails, use the various social media content promotion features, and most of all: Share it again.

If you truly believe content is useful to your target market, you should aim to post it at least three to four times on social media. One of the most effective strategies is to share it on different days at different times, usually with a space of at least a week or two between posts. This can help maximize the numbers who see it.

4. Be prepared to fail

Failure is a part of business, and coincidently, it is also a part of content marketing. Face it, you might create content that just simply won't click as you intended. If this happens, your first reaction might be to pull the content and try something different. This may not be a good idea.

Sure, if the content is stirring up trouble, or has offended people, then it is likely best to remove it. But even if you aren't seeing the results you had hoped for, stick with the content for a bit. Try reposting it, and promoting more vigorously. It could very well be that users just didn't see the content.

As we stated above, successful content marketing takes time and effort. Once you realize this, and combine it with the fact that not everything will work, you should see a viable strategy surface over time.

If you are looking to learn more about content marketing and how our systems can help support it then get in touch and we can share our thoughts on how to be proactive and get results.

Published with permission from TechAdvisory.org. Source.

September 17th, 2014

iPhone_Sep15_CMany Apple fans eagerly anticipate Apple's various product announcements. On September 9, the company held a mobile-centric event where they announced not one, but two new iPhones, a smartwatch, and a few new features for iOS 8. If you didn't catch it at the time, here is a brief overview of the features and devices introduced this year.

The iPhone 6

Before the September 9 event, rumors were flying for months about a new iPhone that Apple was working on. The company did not disappoint and announced a new version of their staggeringly popular phone. Here's an overview of the iPhone 6 specs which business owners and managers will want to know about.
  • Screen: The iPhone 6 will have a 4.7 inch screen (measured diagonally), and will sport Apple's new display, Retina HD, which has more pixels for a much improved image quality.
  • Size: The phone will be 5.44 x 2.64 inches and .27 inches thick. The device's shape has also been changed slightly with a more rounded body (compared to the iPhone 5's squared body) which should make it easier to hold.
  • Processor: This device will have what Apple calls the A8 processor. This is an improved processor over the one found in previous devices like the iPhone 5, and offers 25% faster speeds and 50% better efficiency. In other words, the device will be able to do more than previous versions, and do it faster.
  • Storage: You can choose either 16GB, 64GB, or 128GB of storage space.
  • Battery life: Apple has noted that the iPhone 6 should have the same, or slightly better, battery life than previous models. While this may not seem like an improvement, you need to take into account the bigger screen which requires more power to run.
  • Pricing: In the US, the iPhone 6 starts at USD 199 for the 16GB of storage. It should be noted that this is the price on a two year contract. If you want to purchase the model outright, prices start at USD 649 for the 16GB. Both the on-contract and outright purchase prices go up USD 100 for each increase in storage.
  • Availability: You could pre-order your device starting September 12, with it being available in many stores September 19. Chances are, the device will sell out quickly, so you may be put on a waiting list if you decide to purchase right away.

The iPhone 6 Plus

Alongside rumors about the impending iPhone 6, there were also rumors that Apple would be introducing a larger version of the iPhone 6 that is designed to compete with the various "phablets" (small tablets with phone capabilities) which are immensely popular these days. They did indeed announce a new, larger version of the iPhone 6 called the iPhone 6 Plus. Here is an overview of the major details that will benefit business owners and managers.
  • Screen: The iPhone 6 Plus will have a 5.5 inch screen (measured diagonally), and will sport Apple's new display, Retina HD, which has more pixels, meaning image quality will be much improved.
  • Size: The phone will be 6.22 x 3.06 inches and .28 inches thick. The device's shape has also been changed slightly with a more rounded body. It may take time to get used to the screen size and some users may not be able to use the device comfortably with one hand.
  • Processor: This device will have what Apple calls the A8 processor. This is an improved processor over the one found in previous devices like the iPhone 5, and offers 25% faster speeds and 50% better efficiency. In other words, the device will be able to do more, faster, than previous versions.
  • Storage: You can choose either 16GB, 64GB, or 128GB of storage space.
  • Battery life: Apple has noted that the iPhone 6 Plus will have a larger battery that supposedly offers 24 hours of talk time. Because this device hasn't been fully tested yet, it's difficult to tell what the actual battery life will be like, but it will likely be enough to get you through a day of moderate use.
  • Pricing: In the US, the iPhone 6 Plus starts at USD 299 for the 16GB of storage. It should be noted that this is the price if you get the device on a two year contract. If you want to purchase it outright, the device starts at USD 749 for the 16GB. Both the on-contract and outright prices go up USD 100 for each increase in storage.
  • Availability: Pre-orders for the device started September 12, but it was quickly sold out. Apple has noted that it should be in many stores as of September 19.

The Apple Watch

Apple wasn't done with just two mobile devices however, they also proved rumors true and announced a new device - the Apple Watch. This is Apple's take on the smartwatch that appears to be gaining traction with many users.

The Apple Watch is a rectangular device that is worn on the wrist and, as the name implies, is a watch. Well, a watch with numerous features that many users will no doubt enjoy. The device has a knob at the top-left which Apple calls the "digital crown", that you use to navigate the device. For example, pressing it opens the device's home screen, while turning it will zoom the face.

You can also interact the device via touch. For example, you will be able to swipe up from the bottom of the screen to open a feature Apple calls Glance. This provides you with useful information like the date, weather, notifications, etc.

Because typing on a device that is on your wrist is pretty much impossible to do accurately, the device supports voice commands and even interaction with Siri. The Apple Watch also has a multitude of sensors including health related ones like a heart rate sensor.

So far, it appears like this device is mainly aimed towards individual users, but business users who are looking for a way to interact with their devices or a different way to keep track of their most important information like calendars, etc. may find it useful too.

If the watch sounds interesting, you are going to have to wait for a while, as Apple has said it won't be released until the spring of 2015. While this may seem like a long time to wait, it could prove to be positive, as it gives the company more time to perfect the device. When released, Apple has noted that the Apple Watch will start at USD 350.

New iOS 8 features

New devices weren't all that was introduced at the event, Apple also talked about some new features that will be introduced in iOS 8.
  • Near Field Communication (NFC) and ApplePay - Both the new iPhone 6s and the Apple Watch will ship with NFC chips in the device. These can be used in conjunction with Apple's new pay service, ApplePay. Like other similar apps, you will be able to use your phone as a wallet, and swipe it over pay terminals to pay for items. Your payment information is stored in Passbook which creates a unique ID for each credit card, but does not store your credit card information.
  • Enhanced navigation - With bigger screens on both of the new iPhones, many users will want to hold the phone in landscape (horizontal) mode for easier viewing of apps. iOS 8 will enable this.
  • New gesture - Reachability - Reachability is a new gesture that will allow users to quickly switch the content at the top of the screen by tapping twice on the Home button.
For those of you who have an existing iPhone or iPad, you should have been asked to upgrade to iOS 8 when it came out September 17.

If you are looking to learn more about the iPhone 6, 6 Plus, Apple Watch, or iOS 8, contact us today.

Published with permission from TechAdvisory.org. Source.

Topic iPhone
September 16th, 2014

Facebook_Sep18_CFacebook is one of, if not the most popular sites on the Web. With over 1.28 billion active (users who log in once a month) users it's hard to ignore this social media platform. However, the sheer volume of users makes it a tempting target for spammers and hackers. From posts with links to malicious content to fake apps, you should be aware of the common posts and tactics used by hackers.

1. Statistics on Profile visits

Spend enough time on Facebook and you will likely see this type of post on your Timeline. The post usually shows itself off as an app that allows users to see who has been viewing their personal profile, or the statistics related to profile views. There is also a link to click to either go to a site or install an app.

These posts look legitimate, but Facebook doesn't actually allow these apps, so clicking on them usually leads to malicious apps or sites. As some of these posts contain links to Facebook apps, you will be asked to allow the app permissions like access to personal data, friends lists, etc. These apps won't work, but they do give the developer access to your information which could then be used to start other malicious hacks.

2. Changing the color of your Profile

With the wide number of apps, devices, and other tech available to us, developers are often keen to offer users the ability to customize how their app looks. For example you may have applied your own themes or changed icons with your browser. Therefore, it makes sense that some users might want to change the color of their Facebook Profile from the standard blue that everyone uses.

There are apps out there that supposedly allow you to do this. However, Facebook doesn't allow users to customize the color of their Profile - it's blue for everyone. Therefore, the apps and links that supposedly allow you to change the color are fake and likely related to spam or malicious content. It's best to not click on the links in these posts, or install apps that say they allow you to do this customization.

3. Check if a friend has deleted/unfriended you

This post seems to come up every six months or so on Facebook. Like the statistics on Profile visits, apps claiming to allow you to check if you have been unfriended are fake. The biggest giveaway that this is a fake app or post is the wording. When someone doesn't want to be connected with you on Facebook, they will 'unfriend' you, not 'delete' you as these posts often claim. Needless to say, it is best to refrain from clicking on these links and apps.

4. Free stuff from Facebook

If you are a Facebook fan then you might like a free Facebook t-shirt, hat, water bottle, etc. There is a known post that shows up from time-to-time declaring that Facebook is giving away free stuff, and that if you click on the link in the post you too can get hold of some freebies.

Facebook does not usually give away stuff via network posts. Those people you see walking around with Facebook apparel usually either work for the company, had it printed themselves, or attended a Facebook event. Therefore, if you see these posts, don't click on the link.

5. Revealing pics or videos of celebrities

With all the recent leaks of celebrity photos and videos, you can be sure that the number of posts popping up on you News Feed with links to these types images and videos will become increasingly popular.

Not only is this obscene, the posts are 100% fake. Clicking on any of the links will likely take you to a site with 'files' that you need to download. The issue is, these files are actually malware and can pose a serious security risk.

As a general rule of thumb: Don't click on any links in posts connected to celebrities and revealing images or videos.

What can I do about these posts?

These tips are mainly for individual Facebook users as this is whom hackers and spammers are targeting the most. How is this an issue for your business? Well, if an employee is browsing Facebook at work and clicks on one of the links in posts like the ones above, there is a good chance they could introduce malware into your systems and networks.

Therefore, you might want to educate your employees about common Facebook security threats like the ones above. Beyond this, you should encourage everyone to take the following steps when they do come across content like this:

  1. Click the grey arrow at the top-right of the post.
  2. Select I don't want to see this.
  3. Click Report this Post.
This will ensure that the post itself is deleted and that the content is reported to Facebook for followup. Usually, if there are enough reports, Facebook will look into the content and likely ban the user.
Published with permission from TechAdvisory.org. Source.